|With bookings for the 2011 edition of Integrated Systems Europe running at 90% of available space, organiser Integrated Systems Events has announced that the show will occupy an additional hall at the Amsterdam RAI. The opening of the RAI’s Hall 9 gives ISE the chance to accommodate the varying needs of exhibitors who want to increase the amount of space they occupied in 2010, as well as companies who will be new to the event.|
In June 2010, Mike Blackman, Managing Director, Integrated Systems Events, explained: “Four months after ISE 2010 closed its doors, we continue to be approached by exhibitors who would like to take larger stands than they had this year. Some of these requests were impossible for us to accommodate within our existing floorplan and this, combined with continuing high levels of bookings from new exhibitors, has prompted us to open up Hall 9 for ISE 2011.”
Located between Halls 10 and 11, which were used by ISE in both 2009 and 2010, Hall 9 is approached from the Holland foyer of the RAI, with its entrance close to the exhibition centre’s own train station, tram stop and other public transport connections. Hall 10 is the home of ISE’s second Digital Signage area, which will also be enlarged for 2011, but no one technology or application will be emphasised in Hall 9.