||Bosch Security Systems, Inc., Communications Systems Division announces the appointment of industry veteran Steve Johnson to the position of Business Line Manager, Pro Sound. The former VP of Global Marketing for Shure, Director of Product Marketing at Motorola's Mobile Devices business, and most recently VP of Marketing at Harman Music Group (BSS Audio, dbx Professional Products, DigiTech and Lexicon Professional), Johnson will manage the newly established Pro Sound Business Line, which includes the Dynacord and Electro-Voice brands. Johnson will take over global responsibilities for Pro Sound Product Management and Pro Sound Engineering, reporting directly to Robert Mulatz, President of Bosch’s Communications Systems Division.
"Having a single responsibility for both Dynacord and Electro-Voice supports our goal to further strengthen the individual strategy and perception of both these great brands, ensuring solidly focused - and clearly differentiated - brand positioning," says Mulatz. "Steve’s exceptional experience, drive, and vision will prove assets to this end, and we are thrilled to have him join the team."
“Identifying and developing customer-driven solutions that anticipate customers’ needs while always staying true to a brand’s core values is my passion," says Johnson. "Dynacord and Electro-Voice are proud brands with rich histories and well-deserved reputations for audio excellence and innovation. Joining Bosch and being responsible for two brands as renowned as Dynacord and EV is an exciting opportunity to take their substantial legacies to the next level."
"The engineering teams at Dynacord and EV are second to none when it comes to transducer and system design," Johnson adds. "Coupling their theoretical and hands-on know-how with Bosch’s extensive technological resources means that Bosch’s Communications Systems Division has unmatched capabilities in the pro sound industry. I’m delighted to have the opportunity to lead Engineering and Product Management for the Pro Sound Business Line. Together, we have the people, products, brands, and enabling technologies to build a game-changing pro sound portfolio."