|Integrity Incorporated, leading producer of praise and worship music, and Peavey Electronics Corporation have formed a strategic alliance to better serve individual ministries and the Church as a whole.
According to Todd Burkhalter, Integrity's Vice President of Strategic Alliances and Special Markets, the relationship "exists on several levels which allow both companies to reach and equip individual music ministers, ministries and churches with worship resources."
As part of this alliance, Peavey has joined Integrity in providing worship music at FamilyLife's national "I Still Do" conferences. Integrity supplies a worship team or vocalists and musicians while Peavey supplies stage and sound equipment. The two recently worked together at FamilyLife conferences in Dallas, Texas, and Washington, D.C., that drew over 27,000 attendees.
"It's a way for us to work together to support and serve another ministry," explains Burkhalter.
Peavey has also begun providing equipment and technicians for worship seminars sponsored by Integrity. The equipment, which is provided by local dealers in each seminar location, is used during times of corporate worship by seminar participants and in practical, hands-on classes where a Peavey technician serves as instructor. Following the seminars, participants are given "VIP" discount cards that can be redeemed at their local Peavey dealers for equipment and instrument purchases.
"Peavey's goal is the same as Integrity's - to make a difference," says Hartley Peavey, company founder and CEO. "Peavey's long-term commitment to church music and church resources is embodied by our relationship with Integrity."
To reciprocate Peavey's assistance, Integrity's Direct Response division will send a targeted 15,000+ mailing of Peavey equipment and services brochures to worship leaders and others in music ministry.
"Peavey has a track record of providing quality equipment and services to churches for 35 years," said Burkhalter. "So, we feel confident in our relationship with them? confident in recommending them to our customers."
Integrity and Peavey are also looking at equipment/instrument sponsorship opportunities for Integrity's worship artists and are working on ways to partner for Integrity's live, remote recordings.