BSS Audio appoints Craig Paller
|BSS Audio has been expanding its global reach as the audio industry's leading innovator in signal processing. Having launched an aggressive campaign to boost market penetration and brand recognition, Buzz Goodwin, Executive Vice President of Sales at Harman Music Group (HMG), now announces the appointment of Craig Paller as BSS Vice President of Worldwide Sales. This strategic move supports the company's vision for accelerating its role in defining the cutting edge of audio technology.
In his new position, Paller will focus on BSS Audio's global sales structure and strategy to efficiently remain ahead of the market curve and ensure the company's sustained expansion. With the enthusiastic reception of its Soundweb product line, BSS has secured ample opportunity for momentous sales growth in coming years. Paller will dedicate his time to advancing the worldwide reach of BSS by actively exploring and implementing new ways to serve the audio industry.
Paller previously spent over seven years with Shure, Inc., in a variety of prominent roles, directly interfacing with international sales and distribution channels to achieve far-reaching corporate objectives. He began as Manager, National Accounts Group, was soon promoted to National Sales Manager, and ultimately acted as Director of U.S. Sales. Prior to that, Paller served as National Sales Manager, Musical Instrument Market, as well as Market Development Manager for Electro-Voice.
Buzz Goodwin remarked, "Craig has a remarkable proficiency in determining market dynamics in the pro audio field. He's shown not only an ability to successfully respond to customer demands, but in fact anticipate specific needs before they arise. With his experience and understanding of what it takes to stay in tune with this industry, BSS is in an ideal place to take full advantage of our recent technological breakthroughs, carrying them into even greater results in the future. We look forward to the benefits of Craig's help in capitalizing on the strong reputation of our products while refining our approach to building lasting partnerships."
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