|Harman International Industries has announced a restructuring programme for
Digital Audio Research (DAR), involving a relocation of the business to the
new AMEK Manchester location. This reflects the clear synergy that exists
between the DAR and AMEK brands. The DAR products will benefit from AMEK's
state of the art manufacturing facilities, ensuring the greatest possible
product consistency and reliability.
John Carpanini of Harman commented: "DAR and AMEK have many common distributors worldwide and all sales and marketing activity will be consolidated under Head of Sales, Craig Lovell. Craig has been closely involved with both brands over a number of years, and combining the sales activities under his control also makes excellent commercial sense. The decision to relocate DAR reinforces our commitment to the recently-launched Trigger Audio Replay System, for which we have high hopes in the market. At InterBee in November, where it was officially launched, Trigger attracted considerable interest and sales are already looking encouraging. We also have a strong user base for the DAR STORM and OMR8 networked audio workstations worldwide."