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Carlsbro appoints Jon Gold as Head of Brand Development and Marketing

Carlsbro have appointed former 'Academy of Sound' sales & operations manager Jon Gold as their new Head of Brand & Marketing Development, where he will be responsible for developing and marketing the Carlsbro Brand worldwide.
Jon had many years experience in the Leisure and live entertainment industry, where he held a number of senior marketing, brand development and operational roles prior to joining 'Academy of Sound', where he was responsible for the day to day operation of their stores together with the marketing and promotions, until the recent merger with 'Sound Control'.
Commenting on his new role Jon said, "When Andrew first approached me about the opportunity, it didn't take long for me to realise that this was the ideal role for me. The work that Andrew, Nick, John and the rest of the dedicated team have done in reviving this great brand during the past four years is nothing short of phenomenal and with these foundations in place I can play my part and help to take the brand into a new era. I am buzzing with ideas and Andrew's infectious enthusiasm is already starting to have a positive effect on me. We have some great new products coming and some superb initiatives to support them, both for dealers and customers alike, add to that the forthcoming 50th anniversary of Carlsbro in a few years and you can see why I am so excited about joining." Andrew Bishop, Carlsbro owner, supported this view and said, "For the past 4 years, whilst we have concentrated on re-structuring the business for profit, during this period I am constantly hunting for people with the right attitude and skill set to take Carlsbro forward. To my knowledge, in the last 45 years Carlsbro has never employed anybody who is solely responsible for growing the brand. This role will nurture consumers hearts and minds by creating raving fans through excellence in product, service and attitude. Its time to tell people what we do. We have laid many cornerstones for the foundation of the new Carlsbro but it has taken me 18 months to identify this (team playing) building block on which Carlsbro can construct an even stronger future and in Jon I know that we have found the man."
Jon Gold, head of Brand Development and Marketing at Carlsbro
03/2005 Pro-Music-News
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