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Behringer announces global pricing system


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Behringer announces the implementation of a new global pricing system resulting in lower retail prices in most countries. Customers around the globe will hail the fact that MI/Pro Audio products from Behringer are now available at a global price.
"Last year's price reduction of up to 50 percent on our entire range enabled us to pass on incredible price reductions to our customers. This year, we make our last year's promise come true, and continue our customer oriented pricing policy on a worldwide scale. Every customer deserves to be able to enjoy our products at basically the same price", said company founder Uli Behringer.
International sales manager of Behringer International GmbH, Mike van der Logt, comments, "Despite inconsistent taxation worldwide, the global uniformity and affordability of our new pricing structure now enables us to reward many of our loyal customers with excellent products at even lower prices. In turn, we achieve our ambitious growth and expansion goals."
11/2002 pro-music-news

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