Gibson Guitar founds Gibson Audio

Gibson Guitar Corp. is expanding beyond its core musical instrument business into the world of consumer electronics. With the founding of Gibson Audio, the company brings its long tradition of quality, prestige and innovation to a new and innovative line of consumer audio products. Gibson Audio is being established as a convergence company that will design and develop audio products at the point of convergence between cutting edge digital technology and traditional consumer electronics. With its slogan "Pure & Simple," Gibson Audio products will feature PURE audio quality combined with utterly SIMPLE user interaction.
"As digital audio technology brings more and more power to consumers, there is a great need for simplifying the user experience so that normal Joe and Jane Consumer who don't have engineering degrees can enjoy all of the amazing benefits that these technologies bring," said Kris Carter, president of Gibson Audio. "This simplification of the user experience is a key component of what Gibson Audio is all about."
While Gibson Audio has yet to announce specific product offerings, a classified project known simply as the Remember Music Project is under rapid development, with full product launch set for January at the 2004 Consumer Electronics Show. "We can't say much just yet, but the products that come out of this project will indeed be groundbreaking and will set a new standard for comprehensive digital music solutions," said Carter.
"In keeping with Gibson's rich musical heritage, our consumer audio products will be all about the music," said Henry Juszkiewicz, chairman and CEO of Gibson Guitar Corp. "Gibson Audio is most definitely technology-driven, but just as with Gibson Guitars, the technology is in service to the music, not the other way around."
To launch Gibson Audio, Juszkiewicz turned to Kris Carter, an entrepreneur and Harvard-educated lawyer with extensive experience in the development of digital audio convergence products. Prior to joining Gibson, Carter was founder and CEO of Ecoustix, Inc., a company that designed and built a high-end digital jukebox system for hotel guestrooms that delivered thousands of CDs of music licensed directly from the major record labels.

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