|Shure Incorporated will host a clinic
for dealers at Summer NAMM dedicated to teaching new ways
of maximizing the profitability of personal (in-ear) monitor sales.
Scheduled for July 21st at the Gaylord Entertainment Center, the event
will be broken into two hour-long segments divided by a half-hour
An introduction and basic overview of Shure's blueprint for in-ear sales success, "The Sound of Money, Part I: Selling Ear Monitors for Fun and Profit!" will take place from 1 to 2 p.m. More advanced in content, "The Sound of Money, Part II: Expanding Your Systems and Profits!" will run from 2:30 until 3:30 p.m.
Shure's latest lines of PSM personal (in-ear) monitor systems will be used to demonstrate monitoring techniques throughout the clinic. Shure Category Director of PSM Products Scott Sullivan, Associate PSM Product Manager Thom Fiegle, and Product Specialist Matthew Engstrom will be presenting at the event.