|S.I.T. Strings is proud to announce a new partnership with BC Rich Guitars. Effective April 2001, all BC Rich Platinum, NJ, and handmade models will be factory equipped with S.I.T. Strings.
Each of these instruments will be shipped with a new full-color hangtag featuring a combined S.I.T. / BC Rich logo. Both companies feel that the timing is perfect for this joint venture due to current music trends as well as mutual endorsees.
An added bonus for both the musicians and the retail music store is that on the back of each hangtag is a registration number and web address. This number can then be used (by US customers only) to register for a free gift from S.I.T Strings Co. This gives added value to both the consumer and the person selling the instrument.