is pleased to announce that John Roderick has joined the company as Marketing
Director for the company's new Percussion Group. Evans drumheads will be
the first company to play a role in D'Addario's Percussion Group, and John
will be directing Evans' marketing and product development, and will also
lead the company in developing Evans' sales efforts.
John has been involved with the sales, marketing, and development of percussion instruments for 20 years, on top of his many years as a professional musician. He has spent the last twelve years with Kaman Music, working as Product Manager and most recently as Director of Marketing for guitar, percussion and wholesale products.
Prior to Kaman, he sold guitar and electronics accessories, and also managed one of New England's top drum shops. He has worked extensively with various Asian percussion manufacturers and with sales representatives in the U.S. and around the world, and has made countless presentations for a wide variety of music stores and distribution companies. Some of the products he's helped bring to market indude the Drum Fire Analog Synth, Gibralter Hardware, CB DRUMS, Toca Percussion, Legend Drums, and Vic Firth Educational Percussion Kits, among others.
''I'm excited about the opportunity to work with the people at D'Addario,'' John says. ''I'm proud to be part of one of the most highly respected companies in the music industry.''