NJD open manufacturing facility in India
order to achieve the ability to compete with the influx of cheap Far Eastern
goods NJD have spent the last year organising a new manufacturing facility
in India. The object was to produce the complete range of recognised NJD
products at the same high quality as expected of the brand, designed and
engineered in the UK but assembled in India. Many months of training and
organisation has gone into this venture.
The new Indian assembled products look identical to the UK made ones
and carry the same guarantees, but also have improved packaging, user guides
and point of sale/swing tickets.
The main object of the exercise was to make NJD products more competitive
and this has been achieved with spectacular results. Whilst the official
retail prices will, for the time being, remain unchanged NJD are confident
that the new trade prices will enable the market to set it's own price
levels that will at last be fully competitive with anything else on the
The first four Indian NJD products from the range are now available,
they are the Chaos, Chaos 2000, Blitzer and Datamoon.
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