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Loud appoints of Jeffrey Cox as Vice President for the EAW group

Jeffrey Cox Loud Technologies announces the appointment of Jeffrey Cox to the position of Vice President for the EAW brand group. As the new business leader for the EAW brand, Cox will be responsible for defining and leading all business and product strategies, including collaborating with Loud's sales, engineering, operations and marketing teams to ensure the deployment of these plans worldwide.
Cox brings to EAW a proven track record of introducing industry-defining sound reinforcement products and building highly successful business organizations around them. As the founder and CEO of Cox Audio Engineering, he was responsible for the introduction and manufacturing of the V-DOSC Line Array.
"I couldn't be happier that Jeff has agreed to head EAW," commented Ken Berger, senior vice president at EAW's parent company Loud Technologies and EAW co-founder." He and I share a similar respect for industry relationships and the importance of customer service. We have both built successful companies on the foundation of these principles."
Berger continued, "I have tremendous confidence in Jeff's ability to serve EAW customers and to represent the brand within the Loud organization. His direction will add tremendous focus and momentum to our market leading product development efforts as well as brand messaging, and as such, further solidify EAW's leadership position within the live sound market."
"When they made me the offer to work with this talented team, I simply couldn't refuse," Cox said. "Particularly now that I can call upon the extensive engineering resources at Loud, as EAW sets forth to once again expand the boundaries of professional sound."
In his new position, Cox will work out of Loud Technologies' worldwide headquarters in Woodinville, Washington and will report directly to Loud's senior vice president of marketing and product development Ken Berger.
Cox is the third of four brand leaders in Louds's new brand management structure. This new structure aligns Company resources to better support Loud's growing family of music instrument and professional audio brands.
Doug White joined Loud Technologies earlier in 2006 as vice president of the MI brand group, which encompasses the Ampeg, Crate, Tapco and Alvarez lines. In addition to the EAW and MI brand groups, LOUD is in the process of filling a leadership position for the Mackie brand. The fourth group, known as the Distribution brand group, is headed by Brandon Foster from Loud's St. Louis office, and encompasses Knilling string instruments and SLM Marketplace, a music accessory mail-order service for independent dealers.
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