Following detailed consultation with exhibitors and with Amsterdam’s RAI convention centre, the organisers of Integrated Systems Europe (ISE) remodeled the show in 2009. The move followed unprecedented demand for stand space, which even an extension to the 2008 layout could not have met.
“Quite simply, we had no alternative but to change our layout,” comments Mike Blackman, Managing Director, Integrated Systems Events. The new layout sees ISE abandoning the rearmost Halls 6 and 7 of the RAI. Instead, the show occupies Halls 9, 10 and 11, which are at the front of the convention centre, close to the train station. These are connected to the existing Halls 1-5 by the new Expo Foyer, a centrepiece walkway. In addition, the two ‘wings’ of the show are connected by conference and seminar rooms.
“Our in-house team did a great job of organising the changeover, and I would like to thank all our exhibitors – particularly those who had pre-booked space in Halls 6-7 – for their understanding,” concludes Blackman.
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